Distribution / Brand Systems
Mile Hi CompaniesOne brand, carried across every touchpoint.
Our work with Denver-based Mile Hi Companies focused on elevating the brand across both physical and digital environments—from a redesigned website to a logo now displayed on several hundred distribution trucks.
- Location
- Denver, Colorado
- Scope
- Branding, website, photography, drone video
- Relationship
- Creative partnership and consulting
The brief
Create a brand that works on the road and online.
Mile Hi Companies needed its physical and digital presence to feel like the same organization.
The work included a new logo, a reimagined website, photography, drone videography, creative partnership, and consultation. Each piece needed to support the same recognizable visual direction.
The challenge and response
Design for very different environments without losing recognition.
The challenge
A brand seen on distribution trucks also needed to work clearly across a modern website and visual media.
The response
Create a unified visual direction, then carry it through the logo, fleet, website, photography, and drone footage.
What we built
A brand system made to travel.
Logo identity
A redesigned mark now featured across several hundred Mile Hi Companies distribution trucks.
Website
A reimagined digital presence aligned with the updated brand through clean design and visual storytelling.
Photography
Original imagery connects the digital experience to the company’s real operations.
Drone videography
Aerial footage adds scale and context to the company’s physical presence and distribution work.
The outcome
A more recognizable presence across physical and digital spaces.
Visible at scale
The updated logo is carried across several hundred distribution trucks.
Digital alignment
The website now reflects the updated visual direction instead of operating separately from it.
Original storytelling
Photography and drone footage give the brand real visual material rooted in its operations.