Tree Care / Website Growth & Photography
Total Control Tree Service Growth measured in real inquiries.
Nichols WD helped Total Control Tree Service strengthen its website, present its work more clearly, and turn more visitors into prospective customers. During our engagement, website leads more than doubled.
- Client
- Total Control Tree Service
- Scope
- Website growth strategy, conversion improvements, photography
- Result
- Website leads more than doubled
The opportunity
Help the website carry more of the weight.
Total Control performs difficult, highly visual work. Its digital presence needed to make that expertise easier to see—and make the next step easier for a potential customer to take.
Our work focused on improving the path from interest to inquiry while building a stronger library of original images. Rather than relying on generic tree-service visuals, we documented the real crew, real equipment, and care involved in doing the work safely.
The challenge and response
Make specialized work understandable before the first call.
The challenge
Tree care can be urgent, technical, and difficult for a homeowner to evaluate. A prospective customer needs to see capability and trust the people doing the work before reaching out.
The response
Clarify the website journey, strengthen opportunities to inquire, and use original photography to show the experience, equipment, teamwork, and attention behind the service.
What we contributed
A clearer path from good work to new business.
Website growth strategy
The website was treated as a working lead channel, with attention placed on how prospective customers understand the service and move toward an inquiry.
Conversion improvements
Clearer calls to action and a more intentional customer path helped the site turn a greater share of its attention into actual leads.
Original field photography
A substantial image library gave the business authentic material for its website and marketing while documenting the crew at work.
Consistent digital support
The engagement connected presentation and performance instead of treating the website and visual content as unrelated deliverables.
The result
Website leads more than doubled during our engagement.
More inquiries
The clearest result was also the one that mattered most: the website generated more than twice as many leads while we supported it.
Stronger proof
Original photographs showed prospective customers what professional tree work looks like instead of asking them to imagine it.
A reusable visual library
The company left the engagement with a broad collection of branded photography that could continue supporting its marketing.
The next chapter
A successful engagement can still have a natural ending.
As Total Control’s marketing mix expanded into a larger billboard program, consolidating media buying and digital services with a larger agency became the practical next step for the company.
The engagement changed, but the result remains. Nichols WD helped the business build meaningful digital momentum, more than double its website leads, and create a deep library of original photography. That is work we remain proud of.