Frequently Asked Questions

What makes Nichols WD different from other agencies?

We’re honest and upfront. We don’t overpromise, we don’t hide behind jargon, and we don’t sell things we don’t believe in. Our work is built on clear principles, consistency, and trust.

What kind of businesses do you work with?

We love working with businesses that have a vision. That includes trucking and logistics companies, construction, title companies, personal trainers, local non-profits, and many others. If you’re building something and care about it, we’re usually a good fit.

Are you based in St. Cloud, Minnesota?

Yes. We’re based in downtown Saint Cloud at the Davidson Opera House (also known as StageWorks by GSC).

Do you work with businesses outside Central Minnesota?

Yes. We work with businesses across the U.S., including clients in Texas, Colorado, and Florida. If you are in a warm place, we will GLADLY come to you 😉

What does “working as a partner” actually mean?

It means we’re invested in the long-term health of your business, not just completing tasks. We think with you, plan with you, and adjust as things change.

Do you meet in person or work remotely?

Both. We work remotely, but for deeper or more involved work, we prefer meeting in person. If that means hopping on a plane, we’re willing to do that.

What services do you offer?

We offer creative strategy, web design, video production, and ongoing marketing support. Everything we do is meant to work together, not exist in silos.

Do you do web design, video, and marketing in-house?

Yes. All of our work is done in-house. We don’t outsource or pass your work off to freelancers you’ve never met.

Can you work with our existing website or brand?

Sometimes. While we can work with existing systems, we’re cautious about modifying other people’s code or setups. In many cases, starting fresh leads to better long-term results.

Do you replace freelancers or internal teams?

Not exactly. Sometimes we supplement existing teams, and sometimes we replace a scattered group of freelancers with a more cohesive approach.

How is your work priced?

Pricing depends on the scope of the work. Video, web design, and marketing projects vary, and we keep things flexible. We don’t believe in gouging or nickel-and-diming. In fact, if you need a 0% interest payment plan, we can make that happen.

Do you offer retainers or ongoing support?

Yes, and this is our preferred way of working. Ongoing support allows us to build clarity, momentum, and consistency over time. SEO changes can take a while to show up, and being on top of tweaks is very important. 

Is this more cost-effective than hiring in-house?

Often, yes. Working with Nichols WD gives you access to a full creative skill set without the overhead, management, and long-term commitment of hiring internally.

Do you guarantee results?

No. Anyone who guarantees results in marketing isn’t being honest. What works is always changing. We guarantee that we’ll show up, do the work we know is effective, and stay consistent over time.

What is this not a good fit for?

We’re not a great fit for one-off, rushed projects or for businesses looking for quick wins without long-term commitment.

How do we get started?

The best place to start is by scheduling a clarity call. It’s simply a conversation to understand where you’re at and whether working together makes sense.

Is there any obligation to move forward after a conversation?

No — not at all. We may follow up a few times, but if you decide not to move forward, just let us know. There’s no pressure.

What should we prepare before reaching out?

Nothing formal. If you come with a dream, an idea, or even uncertainty, we can work with that. Make sure to bring a smile! Oh, and coffee!

How do we know if Nichols WD is the right fit?

The clarity call is usually enough to figure that out on both sides. If it feels aligned, we move forward. If not, that’s okay too.

Ready to get Started?