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Marketing vs. Advertising: Understanding the Key Differences
Introduction “Marketing” and “advertising” are often used interchangeably, but they’re far from identical. While advertising is a critical part of marketing, the two serve distinct roles in helping businesses grow. Marketing is the big-picture strategy encompassing...
The Power of Visual Storytelling in Business: Making Emotional Connections Through Media
You’ve probably heard the adage “People buy from those they like.” But let’s go further: people buy from those who make them feel. Today, the smartest businesses don’t just promote products—they inspire a vision, spark curiosity, and yes, even create a bit of...
2024 Reflection: Nichols WD’s time in Saint Cloud
Embracing Saint Cloud: A Leap of Faith Worth Taking In 2022, Nichols WD took a bold step by relocating from Texas to Saint Cloud, MN. This move marked the beginning of an exciting new chapter for our business and personal lives. The decision to plant roots in Saint...
Which CMS is Right for You? Deep Dives into WordPress, Squarespace, Wix & More
Choosing a CMS in 2025 is a bit like choosing a political side. People are passionate, the options are polarizing, and no one seems to agree on what’s “best.” WordPress....
The Benefits of Using Drone Footage on Your Website
The Benefits of Using Drone Footage on Your Website In today’s visually-driven digital world, capturing attention is more challenging than ever. While great design and...
Discover the Latest Insights from Nichols WD
Stop Chasing Clicks: Start Building a Marketing System That Scales
More Than Just Visibility I recently met with one of the founders of BE-USA, a company that builds custom...
Which CMS is Right for You? Deep Dives into WordPress, Squarespace, Wix & More
Choosing a CMS in 2025 is a bit like choosing a political side. People are passionate, the options are...
Nichols WD Joins the St. Cloud Area Chamber of Commerce
Building Stronger Business Roots in Saint Cloud Nichols WD is proud to share that we are now official members...
Camera Lenses Matter More Than You Think
The Unsung Hero of Image Quality: Your Lens When people ask us what camera we shoot on, we proudly say the...
We’ve Moved Downtown! Nichols WD Now at the Historic Davidson Opera House
Big news: Nichols WD has officially moved into the Davidson Opera House in downtown St. Cloud! This isn’t just...
Marketing vs. Advertising: What’s the Difference and Why It Matters for Your Business
Marketing vs. Advertising: What’s the Difference and Why It Matters Ever driven past a flashy billboard and...
Why and How to Update Your Google Business Profile (Before Your Competitor Beats You to It)
Your Digital Welcome Mat Needs More Than a One-Time Sweep Google Business Profile (formerly Google My...
She Was an Ad the Whole Time: A Lesson in Modern Marketing
“Wait… she was an ad?” If you’ve watched South Park Season 19, you probably remember the moment. The boys...
How Marketing Can Build Wealth (and What It Takes to Succeed)
Introduction When people think about marketing, words like “visibility,” “engagement,” and “growth” often come...
Are Marketing Expenses Tax Deductible? A Guide for Business Owners
Quick Answer Yes, marketing expenses are tax deductible as long as they are considered ordinary and necessary...