by Dreyton Nichols | Mar 19, 2025 | Content Strategy, Marketing Basics, Visual Storytelling
“Wait… she was an ad?” If you’ve watched South Park Season 19, you probably remember the moment. The boys discover that their seemingly perfect friend Leslie isn’t a person at all—she’s a sentient advertisement, embedded in their lives, manipulating everything from...
by Dreyton Nichols | Jan 24, 2025 | Business Strategy, Marketing Basics
Introduction When people think about marketing, words like “visibility,” “engagement,” and “growth” often come to mind. But what about wealth? Can marketing actually make you rich? The short answer is: yes, but not in the way you might expect. Marketing is a powerful...
by Dreyton Nichols | Jan 13, 2025 | Business Strategy, Marketing Basics
Quick Answer Yes, marketing expenses are tax deductible as long as they are considered ordinary and necessary for your business. This includes costs like social media ads, website design, and promotional materials. However, personal or overly lavish expenses may not...
by Dreyton Nichols | Dec 29, 2024 | Business Strategy, Marketing Basics
Marketing agencies can be a game-changer—or a money pit. With so many agencies out there, it’s easy to feel overwhelmed and wonder: “Are they even worth it?” The truth? A great marketing agency can be invaluable. But with the rise of inexperienced agencies...
by Dreyton Nichols | Dec 12, 2024 | Business Strategy, Marketing Basics
Marketing and sales: two sides of the same coin, yet distinct in purpose and execution. While they both work to drive business growth, their methods, focus, and goals set them apart. In this article, we’ll break down the differences between marketing and sales,...
by Dreyton Nichols | Nov 20, 2024 | Business Strategy, Content Strategy, Marketing Basics
Introduction “Marketing” and “advertising” are often used interchangeably, but they’re far from identical. While advertising is a critical part of marketing, the two serve distinct roles in helping businesses grow. Marketing is the big-picture strategy encompassing...
