by Dreyton Nichols | May 22, 2025 | Business Strategy, Content Strategy, Marketing Basics, SEO, Web Design
More Than Just Visibility I recently met with one of the founders of BE-USA, a company that builds custom machinery designed to streamline systems and processes. Their work is impressive. They don’t just provide equipment, they engineer tailored solutions that remove...
by Dreyton Nichols | May 20, 2025 | Business Strategy, Content Strategy, SEO, Tools and Resources, Web Design
Choosing a CMS in 2025 is a bit like choosing a political side. People are passionate, the options are polarizing, and no one seems to agree on what’s “best.” WordPress. Squarespace. Wix. Webflow. Shopify. The landscape is crowded with platforms claiming to make...
by Dreyton Nichols | Jan 24, 2025 | Business Strategy, Marketing Basics
Introduction When people think about marketing, words like “visibility,” “engagement,” and “growth” often come to mind. But what about wealth? Can marketing actually make you rich? The short answer is: yes, but not in the way you might expect. Marketing is a powerful...
by Dreyton Nichols | Jan 13, 2025 | Business Strategy, Marketing Basics
Quick Answer Yes, marketing expenses are tax deductible as long as they are considered ordinary and necessary for your business. This includes costs like social media ads, website design, and promotional materials. However, personal or overly lavish expenses may not...
by Dreyton Nichols | Dec 29, 2024 | Business Strategy, Marketing Basics
Marketing agencies can be a game-changer—or a money pit. With so many agencies out there, it’s easy to feel overwhelmed and wonder: “Are they even worth it?” The truth? A great marketing agency can be invaluable. But with the rise of inexperienced agencies...
by Dreyton Nichols | Dec 12, 2024 | Business Strategy, Marketing Basics
Marketing and sales: two sides of the same coin, yet distinct in purpose and execution. While they both work to drive business growth, their methods, focus, and goals set them apart. In this article, we’ll break down the differences between marketing and sales,...
