by Dreyton Nichols | Apr 15, 2025 | SEO, Tools and Resources, Visual Storytelling, Web Design
Marketing vs. Advertising: What’s the Difference and Why It Matters Ever driven past a flashy billboard and thought, “That’s clever!” but couldn’t remember what brand it was for? That’s advertising. Now think about a company whose message, vibe, and visuals stay with...
by Dreyton Nichols | Apr 8, 2025 | SEO, Tools and Resources
Your Digital Welcome Mat Needs More Than a One-Time Sweep Google Business Profile (formerly Google My Business) is more than a digital listing, it’s your chance to make a stellar first impression. According to Forbes, customers are 70% more likely to visit businesses...
by Dreyton Nichols | Mar 19, 2025 | Content Strategy, Marketing Basics, Visual Storytelling
“Wait… she was an ad?” If you’ve watched South Park Season 19, you probably remember the moment. The boys discover that their seemingly perfect friend Leslie isn’t a person at all—she’s a sentient advertisement, embedded in their lives, manipulating everything from...
by Dreyton Nichols | Jan 24, 2025 | Business Strategy, Marketing Basics
Introduction When people think about marketing, words like “visibility,” “engagement,” and “growth” often come to mind. But what about wealth? Can marketing actually make you rich? The short answer is: yes, but not in the way you might expect. Marketing is a powerful...
by Dreyton Nichols | Jan 13, 2025 | Business Strategy, Marketing Basics
Quick Answer Yes, marketing expenses are tax deductible as long as they are considered ordinary and necessary for your business. This includes costs like social media ads, website design, and promotional materials. However, personal or overly lavish expenses may not...
